Independent practice · Est. 2013

Belgrade, Serbia · Working globally

— Predrag Petrović / AI Search Strategist

Visibility for the
age of AI search.

I help ambitious brands get found, cited and trusted by ChatGPT, Perplexity, Gemini and Google AI Overviews — with strategy that fuses classical SEO, GEO and AEO.

Predrag Petrović

’26 · Belgrade

CurrentlyAvailable for Q3 / Q4 2026 engagements

NORTHWINDATELIER MAISONHELIX HEALTHLUMEN LABSVANTA·IOFORMABRIGHTLINENORTHWINDATELIER MAISONHELIX HEALTHLUMEN LABSVANTA·IOFORMABRIGHTLINENORTHWINDATELIER MAISONHELIX HEALTHLUMEN LABSVANTA·IOFORMABRIGHTLINE

— (01) About

A practice, not
an agency.

For eighteen years I've helped brands win the search results page. Today the search results page is being rewritten — by large language models, by answer engines, by an audience that increasingly never clicks. My work is to make sure the brands I partner with don't just survive that shift, but compound through it.

Background

Former Head of Organic Growth for an EMEA SaaS platform, now an independent strategist working with founders and growth teams who refuse to be invisible. I run small, senior engagements — typically 3 to 6 months, fewer than 8 clients a year.

Recognition

Former Head of Organic Growth, EMEA SaaS
Advisor to 3 YC-backed AI startups

18+

Years in search

180+

Brands optimized

47M

AI impressions earned

94%

Citation accuracy

— (02) Services

Three programs.
One visibility moat.

Engagements are tailored, but they all draw from the same toolkit — a strategy layer that links classical SEO with how large language models actually source, rank and quote information.

AI SEO Strategy

Foundation for the new search era.

A modern SEO program that fuses classical ranking signals with entity, semantic, and AI-readability layers. Designed so your brand is found by both Google and Large Language Models.

— Entity & topical authority audit
— LLM-readable content architecture
— Schema, embeddings & vector readiness
— Quarterly visibility roadmap

Discuss this engagement

Generative Engine Optimization

Be cited by ChatGPT, Perplexity & Gemini.

GEO focuses on becoming a trusted source inside generative answers. We engineer the signals — citations, freshness, structure, retrievability — that convince LLMs to surface your brand.

— Generative visibility benchmark
— Source-worthy content frameworks
— Citation & mention engineering
— LLM crawl & retrieval optimization

Discuss this engagement

Answer Engine Optimization

Win the zero-click conversation.

AEO turns your content into the definitive answer for high-intent questions across AI Overviews, voice, and featured snippets — capturing demand before it ever reaches a click.

— Question intent mapping
— Answer block engineering
— FAQ, HowTo & QAPage schema
— AI Overview share tracking

Discuss this engagement

— (03) Selected work

Outcomes,
not outputs.

A small sample of recent engagements where the work materially changed how brands appear inside AI-driven search.

B2B SaaS · FintechCase 01

+247%

AI citation share

Northwind Fintech

From invisible to industry-cited in 6 months.

Restructured 1,200+ pages around entity clusters and shipped a citation-first content engine. Northwind became the most-quoted source in ChatGPT for 4 of its top 5 commercial queries.

GEOContentSchema

DTC · Luxury HomeCase 02

61%

AI Overview share

Atelier Maison

Owning the AI Overview for a $1.4B category.

Built an answer-first content system mapped to 380 commercial questions. Atelier now appears in Google AI Overviews for 61% of tracked queries — a 9× lift over baseline.

AEOSchemaE-commerce

HealthTech · YCCase 03

4×

Brand mentions in LLMs

Helix Health

Trusted source status across 4 LLMs.

A medically-reviewed content moat plus authoritative citation engineering moved Helix from absent to recommended across ChatGPT, Perplexity, Gemini and Claude in two quarters.

GEOE-E-A-TYMYL

Developer ToolsCase 04

2.1×

Pipeline from organic

Lumen Labs

Doubled qualified pipeline from organic.

Refactored docs and use-case pages for LLM retrieval. Lumen now ships as a top-3 recommendation when developers ask AI assistants for tooling — translating to a 2.1× pipeline lift.

AI SEODevRelDocs

— (04) Process

How we'll
work together.

A senior, hands-on engagement structured to ship measurable visibility lift in 90 days — then keep compounding.

01
Discovery & Audit
Deep dive into your current visibility across Google, AI Overviews and LLMs. We benchmark citations, entities, retrievability and competitive moats.
02
Strategy & Roadmap
A prioritized 90-day plan mapping topical territory, answer surfaces and the content + technical work required to own them.
03
Implementation
We ship — answer blocks, schema, internal linking, entity pages, citation outreach, freshness loops. Your team or mine, your pace.
04
Measurement & Iteration
Custom dashboards track AI Overview share, LLM citations, branded prompts and downstream pipeline. We iterate weekly, not quarterly.
05
Scale & Compound
Once the engine is live, we expand into new languages, intents and surfaces — turning visibility into a durable, compounding moat.

— (05) Word of mouth

From founders
and growth leads.

01 / 05

“Predrag is the rare strategist who understands both classical SEO and what's actually happening inside LLMs. He rebuilt our discovery in six months.”

Antonije Pušić

Svetski Kilo Tzar

— (06) Field notes